Western Sydney University’s School of Humanities and Communication Arts has revolutionised its photography program by partnering with Fujifilm, introducing cutting-edge cameras to enhance student learning experiences.
In the ever-evolving landscape of photographic education, Western Sydney University has found a dependable partner in Fujifilm, reimagining its approach to visual arts training through strategic equipment integration and innovative technology.
Mr Tod Clarke, Senior Technical Officer in Photomedia at Western Sydney, says the university’s relationship with Fujifilm dates back to 2021, when it released the Fujifilm GFX100S.
“The university’s academic program has changed over the years and the demand for large format technical cameras had reduced, while the need for medium and small format digital cameras has remained,” Mr Clarke said.
“The high cost of digital medium format capture systems, until recently, provided a high barrier to entry to justify purchasing. As a result, our program had been without a digital medium format solution for some time.”
He describes the Fujifilm GFX100S as a suitably highly specified medium format camera with a 105 MP sensor with a DSLR-like feel.
“The best attributes of this camera release is the image quality, handling and that Fujifilm was able to bundle this in a very affordable package. In every aspect this was exactly what the photographic department had been looking for. Students can now access the GFX100S system on demand within the studio environment,” he said.
In 2022, the department decided to move to a quality mirrorless system to replace the mixed and aging fleet of APSC and Full Frame DSLR’s which had served the school extremely well.
The transition wasn’t just about upgrading equipment, but addressing fundamental educational needs
“The department required a versatile, small form factor device with a range of the latest technology and features including the capacity to offer excellent still and motion capture and be part of a comprehensive system of high quality and affordable optics,” Mr Clarke said.
The introduction of the Fujifilm X-S20 in mid-2023 marked another significant milestone.
“Other comparative models did not meet the device or system requirements as well as the Fujifilm X-S20 for our design program,” Mr Clarke said.
“This X-Series platform complements the medium format GFX System, allowing students to transition easily between the two.”
Attractive features of the X-S20 include in-body image stabilisation, lens aperture ring control and higher specified battery for over 700 frames, depending on settings.
Both the GFX System and X-Series cameras have seamlessly integrated into the university’s studio environment. “They synchronise easily with the studio’s electronic and battery-powered professional lighting systems,” Mr Clarke explained, highlighting the technical compatibility that makes these cameras ideal for educational settings.
What set Fujifilm apart was not just its technology, but its comprehensive support.
“I found the team from Fujifilm were very approachable and responsive,” Mr Clarke said. The presence of a local Sydney-based service centre was crucial, ensuring quick turnaround times for repairs and maintenance.
For other educational institutions considering similar upgrades, Mr Clarke offers a compelling recommendation: “Fujifilm has the expertise to help during each phase of procurement. There are a range of affordable devices, from entry-level, mid and high spec X-Series hybrid cameras, through to the high-end of the GFX System.”
The university’s professional services relationship with Fujifilm has been particularly valuable.
“We recently had a couple of devices requiring repair, and these were turned around within days,” Mr Clarke said, underscoring the efficiency of their support.
The partnership represents more than just a technological upgrade; it’s a strategic approach to preparing students for professional photographic practices.
By providing access to cutting-edge equipment and comprehensive support, Western Sydney University is ensuring its students are equipped with the skills and tools needed in a rapidly evolving visual arts landscape.
High performance projector’s immersive capabilities
Fujifilm Australia has officially launched its ZUH6000 projector, marking a significant milestone in projection technology.
Released in June, the innovative device is generating interest across multiple industries – including the education sector – for its groundbreaking capabilities.
The standout feature of the ZUH6000 is its unique folded two-axle rotatable lens – an industry-first that allows unprecedented flexibility in image projection.
Educators and professionals in art, design, and multimedia can now create complex visual installations with extraordinary ease, projecting high-quality images in virtually any direction.
“By allowing projection in various directions without repositioning the main unit, users can effortlessly display images on walls, screens, ceilings, and floors,” a Fujifilm spokesperson said.
“Its flexible installation options enable users to select the best method for their specific environment, making it possible to utilise previously unused spaces and create a more dramatic atmosphere. Users can also conceal the projector body, leaving only the lens exposed, to create a more immersive space.”
Delivering 4K compatible images at 3840 x 2160 pixels, the projector sets new benchmarks for image quality. Fujifilm reports the ZUH6000 achieves approximately 1.5 times better colour reproduction compared to previous models, with red colour representation specifically enhanced by a two-fold improvement.
The projector is said to generate 6,000 lumens using cutting-edge laser light source technology, ensuring vibrant and clear images across diverse environments. Despite its powerful capabilities, the ZUH6000 maintains a compact design, weighing just 17.5kg and measuring 486mm wide, 496mm deep, and 175mm high.
A revolutionary lens shift function offers 82 per cent vertical and 35 per cent horizontal adjustment, providing unprecedented precision in image positioning, the company claims. The company says this feature eliminates the need for complex physical repositioning, streamlining installation across various settings.
The projector’s versatility has already captured the attention of multiple institutions, including schools, universities, museums, art galleries, and entertainment venues for its ability to create immersive visual experiences.
Fujifilm is offering comprehensive support packages and training for users looking to maximise the projector’s innovative capabilities. For more information, contact Peter Pacevski: peter.pacevski@fujifilm.com
