Felton Industries’ revolutionary Avoca range transforms outdoor spaces with aluminium seating that mimics a wood-like aesthetic, delivers unmatched durability, and champions accessibility for every user.
Departing from its traditional approach to outdoor furniture design, Felton Industries is breaking new ground with the launch of its Avoca seating range.
Named after the picturesque Avoca Beach on New South Wales’ Central Coast, the range represents a significant leap forward in design and functionality.
“This range is a revolutionary step for us,” explains Mr Drew McKinnon, Head of Marketing at Felton.
Unlike Felton’s previous seating products formed by a 250mm wide aluminium plank, the new Avoca range features sleeker, more aesthetically pleasing elements.
The range’s core innovation lies in its aluminium extrusions, now reduced to 70mm x 30mm. The result is a product that closely resembles traditional wooden benches but offers superior durability and performance.
Sustainability is at the heart of the new range. The aluminium used is low carbon, with a production process that saves up to 45 per cent of electricity. The extrusions are powder-coated using what Felton believes is an industry-first technique, creating a textured wood-like effect that doesn’t compromise on durability.
“We’re looking at bolstering our range into more markets and catering for more people,” Mr McKinnon explains.
The range addresses a critical market need, particularly among architects designing school infrastructure who often specify high-end outdoor seating.
Mr McKinnon says inclusivity was a key design consideration. The products are meticulously crafted to meet disability access standards, with careful attention to bench seat angles, backrest design, and table heights.
“We’ve been conscious of making sure we are DDA compliant,” Mr McKinnon says, ensuring the furniture is accessible to all users.
DDA compliant refers to compliance with the Australian Disability Discrimination Act 1992, which aims to ensure that people with disabilities have equal access to buildings, services, and facilities.
The Avoca range is comprehensive, featuring over 120 different products. This includes bench seating in three sizes (1800mm, 2000mm, and 2400mm), table settings, and sheltered seating options.
Colour options include a dark oak and Western Red effect, with custom powder-coating available for legs and armrests.
The company’s commitment to sustainability is further underscored by its recent ISO 14001 environmental accreditation.
“What we’re offering is an aesthetic of wood, but with the durability of modern materials,” Mr McKinnon explains. The range meets the growing market demand for outdoor furniture that looks beautiful, performs exceptionally, and requires minimal maintenance.
For schools looking to upgrade their outdoor spaces, the company says its Avoca range offers a compelling solution. It combines aesthetic appeal, durability, accessibility, and environmental consciousness in a single product line.
Launched on 28 May, the range promises to set a new standard in outdoor furniture design. As Mr McKinnon puts it, “We’re not just selling furniture – we’re helping shape outdoor spaces.”
To learn more about the Avoca range, call 1800 834 016, email sales@felton.net.au or visit felton.net.au
